about Benda

Our Slogan

Unleash
The
Ride

It invites you to experience driving more freely, more exhilarating and without restrictions. It refers to breaking free from limitations, embracing the full potential of the journey, and greater excitement, power, and a sense of control.

This claim conveys the idea of transforming the ride into something extraordinary, where the rider is empowered to explore beyond the ordinary, tapping into a sense of freedom and adrenaline that makes every moment feel more intense and thrilling.

Brand Proposition

New Ride

Our design is not limited to the framework of the existing ones. Instead, we draw inspiration from new perspectives and attitudes to create diverse and unique riding experiences on our motorcycles.

New Tech

The relationship between rider and motorcycle often requires technology that makes it smoother. We focus on this by combining technology for the harmonious cooperation of the rider and the motorcycle.

New Trend

This means a revolutionary way of thinking, as well as the dual power of confidence and courage. Even if most people don’t understand, we stick to our unique aesthetic.

New Security

Setting high safety standards is the most important aspect of our motorcycle. By proactively ensuring safety, we create a completely new and worry-free driving experience.